Maruti Suzuki’s domestic sales up 21% in January 2010

  • Maruti Suzuki’s car sales are settling down into more normal growth rates. During the October-December period, sales growth was quite high because of a low base effect, due to a decline in sales in both domestic and export markets.
  • In January 2010, the car major’s sales rose by 33.3% to 95,649 vehicles. In December, its sales had risen by 50.6%. On a sequential basis, sales are up by a strong 13%.
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Maruti Suzuki hikes prices to offset costs

Spiralling prices of key input costs like steel, aluminium and tyres have forced Maruti Suzuki India to hike prices on some of its key models. But Maruti has kept the price hikes quite low, at about 1-2% per car, to ensure that there is no impact on demand. But car companies often give discounts, including finance and exchange discounts. So, Maruti has the option of trimming discounts too, to offset cost hikes.

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Maruti Suzuki’s December sales growth slower

Automobile market leader Maruti Suzuki India reported its December 2009 sales today. This month’s sales need to be viewed in the context of the slowdown that gripped the car market in the Oct-Dec quarter in 2008-09. As the global financial crisis affected India too, local banks faced a liquidity crisis and bank finance for cars dried up which affected offtake and the economic slowdown also hurt real demand.
 

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